Brand Development

Define your value.
Own your space.

We build brands from the insight out to activate your vision, amplify your voice, and connect with your audience.

Clarify Communicate Design Activate

Clarify Strategy

Part research and part instinct—we work with you to uncover that elusive 'blue ocean' space that sets you apart and helps chart a course toward growth and impact.

Brand Strategy

How we build your brand:

  • Shift Session

  • Brand Discovery

  • Market Research

  • Brand Architecture

  • Brand Positioning 

  • Brand Culture Compass™️

Culture Compass™️

The Brand Culture Compass is a simple but powerful visual tool that illustrates your vision, voice, and values.

Case study, featured brand-messaging project

Get started with a Shift session

Our Shift strategy session is a quick-turnaround process that brings clarity and detail to your organization’s needs and goals. ****

There's no template for success. We meet you where you are and design for what’s next.

Design

Communicate Value

We engineer messages and content to build trust, create understanding, and express your authentic brand voice.

Foundational brand messaging includes:

  • Deep Connector™️

  • Naming & Tagline

  • Message Framework

  • Trust Playbook™️

  • Copywriting & Editing

  • Content Strategy

Culture Compass

Brand Messaging

Case study or visual samples

Design Identity

Grounded in your culture, values, and goals for engagement, we craft durable, unified visual identities with heart (and legs).

Develop

Visual Identity

Key components:

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  • Logo Design

  • Identity System

Activate

Brand Activation

Brand work is deep work. It’s an investment in your culture, affirming your vision and values so you can move forward with clarity and get Shift done.

Shiftup offers an essential suite of tools to guide, visualize, and energize your brand as you grow forward.

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— Happy Client, Big Company

Deep Connector™️

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Brand Manual

Tools to take your forward

The Brand Manual is an essential tool that ensures visual and verbal integrity across teams, marketing channels, and touchpoints.

Trust Playbook™️

All the elements of your brand foundation and strategy in one place—The Trust Playbook is a comprehensive yet flexible framework that guides internal and external communications.  Use it to get your people on the same and bring clarity to your most critical marketing endeavors.